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Getting to The Heart
and Mind of the Matter:
A Toolkit and Training for Building Confidence in
Being a Trusted Messenger of Adult Vaccine Information

Join Extension professionals to get an exclusive first look at a unique adult vaccine communication toolkit and training designed specifically for you.  The content reflects needs identified from input collected over the past year from across the entire Extension System. Unlike most vaccine education resources, these approaches emphasize HOW to communicate rather than WHAT to communicate to help close the gap between adult vaccine education and desired outcomes. 

Each training session builds on the other and provides integration between the three communication approaches. Although it is not required, you will get the most benefit by attending all three trainings with other members from your current or proposed team.


Session Dates and Information

  • February 21st 2023, 1:30-3:30 PM ET:  Motivational Interviewing
    • How to communicate confidently  with anyone about adult vaccinations
    • Avoid unpleasant confrontations while maintaining trust and credibility

  • February 28th 2023, 1:30-3:30 PM ET: Science Media Literacy
    • Skills on how to critically assess  emerging data and counter media misinformation to increase trust in  adult vaccines
  • March 7th, 2023 1:30-3:30 PM ET: Neuromarketing
    • Creating "brain friendly" messages to optimize Extension professional
      confidence in adult vaccines and  willingness to engage in education efforts

Register Below: